Google Drive is getting rolled out to all G-users over the next few months. The main idea is to align the product with DropBox and SugarSync…….it’s basically Google Docs renamed with a few loooooong awaited features. If you’re not aware of the whole concept of online/cloud/backup/whatever storage here’s a refresher: you store your files online you install a …
Online Video Marketing
Online Video Marketing is one of the most powerful marketing tools in my box and works for both businesses online and off. I recently recorded a series of 20 short instructional videos to promote a business of mine – Allmoto. These videos are helpful videos which teach customers how to do quick repairs to their …
How not to do Facebook – NV Nightclub’s PR Disaster.
This has to be the funniest PR flop I’ve seem in ages. The images contain extreme language so please skip this post if you are easily offended…..on the other hand if you enjoy a good giggle then read on! So,what happened? During February 2012, NV Nightclub (a Dublin based nightclub targeted at the upper end …
Linguistic Reframing – watch your words!
For a long time I’ve been aware of and very interested in how the words we use in conversation affect the decisions that people make – I call it Linguistic Reframing. A few years ago I got SO interested in the subject that I did a diploma on Clinical Hypnosis so I could begin to …
Google Image Ads AB Test – ‘Buy Now’ versus ‘Order Now’
Understanding human behaviour (online and off) has always been an area of huge interest for me. AB testing is a great way to identify why some people do what they do…online at least. What is an AB test? An AB test is a test where you run two ad variations. To make the effects measurable …
Derek Traynor: blurb...
Derek Traynor: Hi Roseanne,
I'd be delighted if people knew me for lip colour and ...
Roseanne: Thanks for the great review Derek! We're featuring it in today's Diges...
