All posts in Random

Great Tips On Writing a Quality Online Collateral

I came across this on Derek Halperns blog – Social Triggers.

I really like the work he puts out, a bit over enthusiastic at times but still quality writing and presentation style. Check out his site if you’re in any way interested in online sales techniques, presentations, psychology, whatever.

The template discussed here is, in my opinion, perfect for collateral across a huge range of product types.

Anyway, here’s the tips that he sent around in a recent mailshot:

EU Cookie Law – what’s it all about?

Screen Shot 2012-05-29 at 5.19.18 PM

The EU Cookie Law has annoyed the hell out of me for the last year or so…it’s a ridiculous law…it turns me (and 1000s others) into a criminal overnight…..brought in by people who don’t understand the implications…..politicians getting involved where they don’t understand….YES this causes me to RANT.

This video should help normal people who don’t speak fluent geek to understand it. You can support the movement HERE.

I’m going to stop now.

YouTube Preview Image


Farmer Browns – Bath Avenue, Dublin 2.

Farmer Browns Bath Avenue

I’ve a pal who just opened a cafe/restaurant around the corner from the office in town. They make a lot of the ingredients on site, using a lot of locally sourced products. While I was there I discovered the peppers were bought from a neighbour of mine whom I never even knew grew veg! The food is absolutely great, using the highest quality ingredients – you won’t be disappointed.

Farmer Browns Dublin

Finnuala Caffrey is my friend who’s opened it. She’s a random girl; English accent, from Limerick, raised in Meath, lived in Aus and travels the country in a VW hippy van – definitely an interesting mix and always has a good story.

The style or atmosphere is rustic, homely and really welcoming. I’m not sure about the opening hour….seems a bit unusual…but generally open most of the time:)

My favourite from the menu is the Eggs Florentine with salmon. It’s absolutely delicious.

One thing I will say is it’s not fast food. Expect to be waiting a little and chances are they’ll end up chatting to you the whole time.

The gang that work there are a nice bunch, very chatty in a good way. This is a chilled out place; good food takes time but it’s worth the wait!

You’ll catch them on Facebook HERE or call them on 016602326/ 0852326335.farmer brown dublin map





Linguistic Reframing – watch your words!


For a long time I’ve been aware of and very interested in how the words we use in conversation affect the decisions that people make – I call it Linguistic Reframing.

A few years ago I got SO interested in the subject that I did a diploma on Clinical Hypnosis so I could begin to understand why some words got significantly different outcomes than others. What I learned over those few months amazed me much more than I ever imagined.

I’ve tons of examples to remember but I’ve started this blogpost as a place to list all the ones I come across. I’ll update as I remember/discover more.

Anyway, here’s the first few examples that I can think of.

Undesirable PhrasesTarget Phrases
it's more expensive it's high quality
it will take as MUCH AS 3 daysit would ONLY take 3 days
I've some bad newsThe update is
The ONLY thing I have isWhat I DO have is…
Don't forget.....Remember....
You'll see thatYou'll notice that
You'll feel thatYou'll notice that
Picture this...Imagine this...


If you know of any I should add to the list please tell me by email, TwitterLinkedInFacebook or contact me here.

Over the years I’ve been testing different email subject lines, Google ad variations and text combinations to see which call-to-actions and words create the outcome I want – more sales/signups/calls/whatever.

One test I ran on the CTA(call-to-action) of a Google image ad can be found HERE.

Some of the email AB tests I’ve ran recently can be found HERE.


YouTube Preview Image

How To Tax A Commercial Vehicle in Ireland

This'll be the moment of truth for your pride and joy.

Here’s my guide on how to tax a commercial vehicle in Ireland……first lets deal with basics:

There’s a reason why I’m posting this guide, it’s because I just spent the last 9 weeks trying to learn how to tax a commercial vehicle in Ireland(Dec 2011).

You get your renewal form in the post, it requests you to fill it out and return with a DOE(Department of Environment) certificate. You can’t pay online:) I’ve no idea why but you just can’t at the minute. If you haven’t received the renewal form you can get a new one here.

How To Tax A Commercial Vehicle in Ireland

This’ll be the moment of truth for your pride and joy.

So to book your test you call a DOE tester which you’ll find here. If you’re unlucky enough to fail on the first test you can re-book within 21 days and if there’s no equipment needed(ie visual inspection) it’s free. If equipment is needed it’s half price. The cost of booking a test can be found here. For a small van/jeep it’s €77.60.

Be careful: if you manage to lose your passed cert the tax office have no record of it and the test centre can only re-issue one by re-sitting the test (as i found out)!

Next up is a form that isn’t requested with the initial paperwork – your original insurance certificate. For God knows what reason, the tax office have decided to keep this a secret. You do need it, they will post back your form if you don’t include it (as I found out)!

Next up is a new form that also isn’t requested with the original paperwork, the RF111A. This is a form that, according to my local Guard, “the flaming Greens got introduced just before they were ran”! Basically the RF110 form has you stating that your commercial vehicle will only be used for commercial use. Apparently it was introduced to catch the yummy mummys from driving their new Range Rover Sports for €288 a year (this info courtesy of that same local Guard).

So now you have your tax renewal form, your RF111A, your original insurance cert and your DOE cert…unless of coarse you are even a day late with your tax! If you have arrears to pay you need to replace your tax renewal form with an RF100A. Using this form you can declare the months of arrears (back-tax) or have a Guard sign that the vehicle was not used.

So to recap what you need to tax your commercial vehicle in Ireland

  • Motor Tax Renewal or RF100A if you have missed your renewal date.
  • RF111A signed by Gardai (RF111A form is only required the first time the vehicle is taxed. Once it is taxed as a commercial vehicle this form is no longer required.)
  • Current original insurance certificate
  • DOE Certificate
  • Payment details (card, cheque or cash)

Hopefully this will save at least one person the grief I had over the last few weeks.


As always, you can catch up with me directly on Twitter or Facebook.