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Great Tips On Writing a Quality Online Collateral

I came across this on Derek Halperns blog – Social Triggers.

I really like the work he puts out, a bit over enthusiastic at times but still quality writing and presentation style. Check out his site if you’re in any way interested in online sales techniques, presentations, psychology, whatever.

The template discussed here is, in my opinion, perfect for collateral across a huge range of product types.

Anyway, here’s the tips that he sent around in a recent mailshot:

Online Video Marketing

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Online Video Marketing is one of the most powerful marketing tools in my box and works for both businesses online and off.

I recently recorded a series of 20 short instructional videos to promote a business of mine – Allmoto. These videos are helpful videos which teach customers how to do quick repairs to their motorcycle.

I’ve created these videos a number of times and I’m always amazed at the results they produce.

These are extremely cheap to create and they look professional. I hire the camera and lighting and use relatively affordable software to edit up the clips. Best of all they are hosted on YouTube (where there is already ton of potential viewers) and thats completely free!

But still, lots of people ask me – “WHY BOTHER?”

6 Reasons You Should Use Video In Your Website

1 – It makes your knowledge scaleable.

There are a few things which I know I am an expert in. Some (lucky:) people know this and look for my help from time to time and providing this by word of mouth is extremely limited.

What I mean by this is, many people ring my office as they know that the helpful information they need is contained in my head. As it happens I’m often away on other work and now my resource (the knowledge) is wasted. The customer is unsatisfied and may go elsewhere.

By creating the videos my staff can easily share the knowledge. The customer goes away happy. The business is still regarded as the niche expert. The customer is retained. It’s highly likely that this customer will need a sellable item from the knowledge they just watched.

2 – It gives you a reason to contact your customers.

Customers hate the hard sell, constantly calling them – buy, buy, buy. With these helpful videos we can now contact them through email, Facebook, Twitter and offer them a cool free resource – the videos.

The content also makes our websites very current as I tend to deliver videos like this over time. It gives people a good reason to connect (socially and email) and/or return to the site.

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3 – Build a community.

By creating the videos you have ‘bait’ to grow a community. It can be by RSS, email subscribers, Facebook fans or Twitter followers. You give viewers a reason to follow you.

4 – Become a niche expert.

The video series will further develop the fact that you are an expert in your field. It reinforces customer confidence in your speciality and makes it easier for them to trust you.

It doesn’t matter what the industry is, people like to deal with the experts. You could be the expert in cleaning carpet and people will prefer to buy carpet from you.

he marketing tips

5 – Appreciation.

Your customers will appreciate the work and refer your efforts onto their friends. Your customers will become your best sales person and will refer their friends onto you as they now respect that you’re the expert.

In another article I’ll look at how to make this sharing easy for them.

6 – Immortal Knowledge.

The tips you share is online forever (unless you remove it). This means these videos keep generating leads years after they were created. They are like a never ending sales rep that online users refer to each other.

If you need any help or advice on producing videos like these please feel free to contact me.


Online Video Marketing Ireland

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